High School Essay Example for Free

High School Essay â€Å"Since you started high school, how have you changed? Write to answer this question.†Ã‚  My high school years have been the most transformative years of my entire life. Although many aspects of who I am have essentially remained unchanged, some alterations in the way I behave around others and basic mentality ultimately left me with a completely new persona. Before I was in high school, I was a very sensitive person, always worried about how people perceived me and concerned with how that perception would affect me in the long run. Because of this, I conformed who I was to fit the liking of those around me, and never â€Å"let myself go,† to simply allow myself to do whatever I wanted with no obstruction or restraint. I finally realized in high school that simply being myself was far more rewarding than forcing myself to conform to the whims of those who don’t really matter. Furthermore, I realized that those who accepted me for who I was were the ones who really cared. Disliking people solely on the basis of who they are is unfair, and since I finally allowed myself to live my life without worrying about how others’ saw me, I was able to see those people who were this way. In addition, I had always been someone driven by emotion, always reacting severely to anything and thereby antagonizing those closest to me. In high school, I learned that being this way would never allow for healthy relationships, so I set myself upon fixing this issue in order to mend those relationships which I so valued. I detached myself from the outside world, placing that anger that came from my reactions into more productive things, such as writing and reading. I channeled my anger into more useful things that would have no adverse effects and because of this, was able to change my usually emotional mindset to a much more logical one – one that considered repercussions and remained cautious even in times when my  patience was most tested. Clearly, I’ve changed significantly in my general outlook on many things, even though the foundations of who I am have stayed the same. I’m eternally grateful that I was able to make some of these changes, as I’d be someone completely different today if I hadn’t, someone that I’m not sure I would like being. I’m satisfied with who I am now.

The Threatening of Australias Marsupials :: Endangered Species Animals Nature Essays

The Threatening of Australia's Marsupials About fifty percent of all mammal species worldwide to have become extinct in the last 200 years have been from Australia, giving Australia the worst record for mammal conservation of any country or continent. Of a total 245 mammalian species, 59 are listed as extinct, threatened, or vulnerable (Short 1994). Most of these extinctions and declines come from two taxonomic groups--the rodents and the marsupials. Because marsupials are so abundant and diverse in Australia, I decided to research the endangerment and conservation efforts regarding marsupial species. Sixty percent of the extinct, endangered, and vulnerable Australian fauna are indeed marsupials; table 1 on the next page lists Australia's threatened marsupial species. Endangered is defined as a species in danger of extinction whose survival is unlikely if certain threats continue operating, vulnerable species are believed likely to move into the endangered category in the near future if threats continue, and to be considered extinct the species has definitely not been located in the wild during the last 50 years (ANPWS 1991). Extinctions and declines have not uniformly affected marsupial species. Terrestrial, medium-sized marsupials in the weight range of 35.0 g to 5.5 kg have proven to be more vulnerable, and omnivores and herbivores have declined to a greater extent than carnivores. Arboreal species such as possums and gliders and species that use rock piles for shelter have been less affected. Most problems with extinction and endangerment occur in the southern arid zone and the wheat belt of Western Australia; while the tropical north of Australia, the mesic northeast and coast of New South Wales, Tasmania, and numerous offshore islands have remained relatively unaffected by local extinctions (Short 1994). The problems Seven main hypotheses have been put forward to explain why species have declined and/or disappeared from various parts of Australia, and they include: 1) clearing for agriculture, 2) draining and salination of wetlands, 3) grazing and browsing by introduce animals, 4) changed fire regimes, 5) introduced predators, 6) disease, and 7) overkill by hunters (Kennedy 1992). By studying the history of threatened fauna and patterns of decline, experts have come to the conclusion that some of these hypotheses can be dismissed as not being a primary cause of declining populations. For instance, there is no direct evidence that disease has led to any mammal extinctions, though epidemics have been blamed for the decline of carnivorous marsupials in southeastern Australia and Tasmania at the turn of the century.

Elisabeth Kubler-Ross Essay

Born July 8, 1926 in Zurich, Switzerland Elisabeth Kubler-Ross was the oldest of triplets, Erika and Eva of Protestant Christian parents. In 1957 she graduated from the University of Zurich Medical School. She was induced in the National Women’s Hall of Fame in 2007 and the recipient of twenty various honorary degrees throughout her career. She suffered two miscarriages, and eventually had a son, Kenneth, and a daughter, Barbara. In 1995 Kà ¼bler-Ross suffered a series of strokes which left her partially paralyzed on her left side. She died in 2004 of natural causes. Upon reading Kubler-Ross’ book, Questions and Answers On Death and Dying, I found that it is set up in a question and answer/advise format. The questions evolved from various formats, such as workshops, lectures and seminars. It is her belief that the process of dying or learning one has a terminal illness processes in five stages: denial, anger, bargaining, depression and acceptance. After reviewing my own experience with the passing of my son in 2000, I believe her hypothesis is correct. If more caregivers offered some type of this psychological counseling, many people could possibly deal with death and dying a little easier. During her work and volunteer missions, she found that many people, including families, and doctors, either avoided talking with the dying person or didn’t know what to say to them. By addressing this problem through seminars, lectures and books her hope was to familiarize family, care-givers and professionals with what dying people are thinking and feeling. By being familiar with some of the issues, denial of death would hopefully pass and the patients wouldn’t feel so alone in the dying process. It is noted in the book, that often times the terminally ill person doesn’t really want to talk about their impending death. The want to talk about â€Å"tomorrow†. What are the plans for tomorrow, what will the weather be tomorrow ~ indicating they still often hold a glimmer of hope for survival or an after-life. She often referred to death as â€Å"the  greatest mystery in science.† I would have to agree with this in certain situations. Although as human beings we know we will not live forever, we know some will pass away through terminal illness, some will die by accident ~ the mystery begins to enter when we question â€Å"When† and â€Å"Why†. Her lifelong dedication of helping the terminally ill, as well as their families and friends to deal with loss and death lives on through the Elisabeth Kubler-Ross Foundation, established in her name in 2004. This foundation is volunteer based working mainly with the ideal Kubler-Ross established during her lifetime. The foundation presents options to dying people such as in-home nursing care so people can come to their final rest in a more comfortable environment often times with their family and clergy at their side. Kubler-Ross dedicated a large portion of her life volunteering for various entities. The first noted was at the age of 13 she volunteered to help Polish war victim at the beginning of World War II. This lead her to become active with the International Voluntary Service for Peace, which was also established shortly after World War II. This group currently has over 3000 voluntary projects worldwide. Kubler-Ross’ research, volunteerism and theories is her legacy to any and all facing death, including the patient, the families, the doctors and scholars. Reference 1) Elisabeth Kà ¼bler-Ross Foundation website 2) Elisabeth Kubler-Ross. (2014). The Biography.com website. Retrieved 07:49, Apr 28, 2014, from http://www.biography.com/people/elisabeth-kubler-ross-262762.

The Political Opinions Of The American People Essay

Politics are a noticeably controversial and complex topic of discussion for the majority of the American people. The political opinions of the American people are ultimately developed by their collective culture, lifestyle and political ideology. The majority of the American people are undeniably influenced and informed, directly and indirectly, by multiple sources of media on a daily basis. In this day and age, technology has allowed national political news to spread throughout the country virtually immediately via the internet, television, and radio. Many people might believe that popular news companies share and release politically biased information to the public with intentions to directly persuade the citizen’s opinions. The politically shared values and opinions of the American citizens strongly influence the executive decisions made within the United States government. Although, people that share conservative values believe that most news companies have a liberal bias, on the controversy, most people that share liberal values believe that most news companies have a conservative bias. This being said, all media released to the public, inevitably shares some kind of political bias and opinion that contains qualities of an opposing party. Modern Liberalism and Conservatism are both categorized as political philosophies in which each established party share polar opposite core values, beliefs, and opinions on political related issues. The Republican Party is primarilyShow MoreRelatedQuestions On Public Opinion On Demography And Census1477 Words   |  6 Pagesand define (as you go) the ones you know you will forget. Terms to know: Public opinion Demography/Demographics Census Melting pot Minority majority Political culture Reapportionment Political socialization Sample Random sampling Sampling error Random-digit dialing Exit poll Political ideology Liberalism Conservatism Gender gap Political participation Protest Civil disobedience Other terms: Political Efficacy Libertarian Quota Sample Push Polls Bandwagon Effect Skewed Question ContextRead MoreDifference Between Equality And Opportunity And Equality1247 Words   |  5 Pagesidentifies as parts of our political culture? The elements that the book identifies as parts of our political culture is civic duty, equality,democracy, individual responsibility, and liberty. 2. What is the difference between equality of opportunity and equality of results? The difference between equality of opportunity and equality of results is that all citizen would have an equal chance however they would get different results back. 3.What difference does our American political culture have withRead MoreMedia Influence Political System On The United States967 Words   |  4 PagesMedia influence Political System Media has influence the political system many different ways in the United States. Talking about politics, it is very complicated because there are so many public opinions. Not knowing which candidate is lying or passing a bill and not knowing what is on it. Because most Americans own a smartphone, social media is so enormous and having access to almost anything. While Americans are on the internet, watching television, and listening to the radio or even reading theRead MoreA Literature Review of the Popular Opinion on Abortion1651 Words   |  7 Pagesï » ¿Literature Review Popular Opinion on Abortion Abortion has long been a source of acrimonious and controversial debate. It touches upon key ethical, moral, philosophical, biological, and legal issues. Opinions about abortion tend to be rooted in fundamental personal values which are unlikely to change. Many people, especially Christians, regard abortion as murder. Such people oppose abortion in varying degrees, calling their position Pro-Life. Others regard abortion as an excruciating yet criticalRead MoreMedia s Influence On Politics1742 Words   |  7 PagesMedia Much of American life is guided by the influx of information received from the media. This results in the ability of the media to shape or mold the opinions of American society. Media is used in numerous areas concerning politics. â€Å"Without the media’s investigations, citizens would be forced to rely entirely on the information provided by politicians and the government, and would be deprived of an indispensable opportunity to evaluate issues carefully and form reasoned opinions† (Ginsberg 251)Read MoreSocial And Political Views Of Democracy1364 Words   |  6 Pages Democracy offers people the chance to be involved citizens rather than unreceptive subordinates. However, this right doesn’t come unchallenged. Citizens are required to assess a broad range of political subjects (such as candidates, parties, and policies) and then combine and simplify their likings in a way that allows them to choose on voting decisions. So, how are these challenges met? In th e United States, some citizens are conservative Republics, some are liberal Democrats, and others fallRead More Treyvon Martin and Clarence Thomas Essay1589 Words   |  7 Pagesmurder of the young man. However, is the American public as well informed as it pretends to be? Americans have an unsettling susceptibility to manipulation from the media. In 1991, a similar event occurred in the case of the Clarence Thomas confirmation hearings, where Supreme Court nominee, Clarence Thomas, had his personal affairs put on display for America. This event ignited unrest in women’s rights and civil rights groups across the country. Americans were surprised to discover that the nationRead MoreEssay about Political Socialization1002 Words   |  5 PagesPolitical Socialization Political socialization begins early on in life and is an ongoing process affecting individuals throughout. It is how people eventually identify personal beliefs and expectations in American politics. These political views can include our level of patriotism, faith in the democratic system, standards by which we hold governing bodies, and opinions regarding public policies. From the playground to the classroom, the office to the dinner table, much of our lives affectRead MoreWhy Americans Hate Politics Essay1015 Words   |  5 Pages It can very easily ruin friendships, create hostile tensions in the work place, or break up marriages. What is the cause of this? That is a very good question and can have many different answers for many different people. Personally, I am not very involved with the political campaign process or even politics in general. Although, if I feel strongly enough about something I will stand up and fight for that topic and politics just happen to not be one of those topics. However my roommate isRead MorePluralism And The Federalist Papers993 Words   |  4 Pagespluralism and how it affected American politics. Madison also made points that American democracy would be protected greatly by a system of pluralism. But first of all, what is this pluralism I keep bringing up? Pluralism is â€Å"a condition or system in which many groups, interests, or ideas co-exist in a nation and share political power† (Lowi 542). Pluralism is basically how everyone is entitled to their own opinions and thoughts but ensures that everyone’s opinions are of equal power essentially

Scientific Management in Mcdonalds Operation - 1820 Words

This is an essay about scientific management in McDonald’s operation, I believe the largest fast food McDonald’s is the most successful model on scientific management. Scientific management is a branch of classical approach; Taylor said scientific management is standardisation which means people in organization should be uniformed by company rules or policy which are some written documents. Scientific management is a very important part in management area, since look at the history of management. People are living in different groups such as school, factory, hospital and company etc. If there is no group to organize people’s life, then our society won’t be developed so far. But only organize people is not enough, we also need to manage†¦show more content†¦The big saving is also the profits for the organization. In other way, this improves the efficiency of the achievement. Every organization has its own policy and procedures; they are standardising and consisting the company by these policies and procedures. Policy and procedure are some written documents. Organize a small group may use people management, since there is a certain size to limit; however, if only use people management to manage large company like McDonald’s won’t be that easy. Scientific management will be perfectly suit large organization; McDonald’s is the most successful case in the management world. McDonald’s regulate each product in certain cooking time, for example, 3 minutes for fries, chicken patty for 100 seconds, 9 pieces 10:1 patties each grill, and 6 for 4:1 patty. So every crew in McDonald’s learning all these procedures by doing their job. Each of them follows the procedure and supervisor’s instruction to make sure keeping the same standard of McDonald’s all around the world. The result of the costing price dropped with a h uge number since people clearly follows the procedure; so today custom can enjoy the same quality of service at any McDonald’s in the world. People like making decision by their feelings, however, intuitions are notShow MoreRelatedManagement Theories of Mcdonalds Essay1212 Words   |  5 PagesManagement Theories Implemented by McDonald’s McDonald’s demonstrates many different aspects of classical management, including aspects of Frederick Taylor’s scientific management and Henri Fayol’s management principles. McDonald’s also displays how their management styles compares to their competition and how it has led to an effective organization. Taylor’s management style is evident through McDonald’s training, specific systems, and education; while Fayol’s management style manifests throughRead MoreMcdonald s A Mechanistic Organization1676 Words   |  7 PagesMcDonald’s is one of the biggest companies in the world with restaurants in 119 countries and it has accomplished this extraordinary global presence through its effective management practices. McDonald’s uses a combination of Fredrik Taylor’s scientific management, Max Weber’s hierarchical structure, and Henri Fayol’s administrative principles to run its restaurants. McDonald’ s has become a mechanistic organization by making its restaurant environment predictable. McDonald’s has developed set managementRead MoreWhat Is Scientific Management? How Might Todays Organization Use It?698 Words   |  3 PagesWhat is scientific management? How might today’s organization use it?Kristine Martin MGT 105.94; Principles of Management Unit 1 Homework Assignment Management leading amp; collaborating in a competitive world (Bateman amp; Snell) Text p. 43 Discussion Questions 2, 4, and 6 2) What is scientific management? How might today’s organization use it? According to (Bateman amp; Snell) scientific management approach advocated the application of scientific methods to analyze work and to determineRead MoreThe Principles Of Scientific Management1337 Words   |  6 Pagescentury ago, Frederick Winslow Taylor’s renowned work The Principles of Scientific Management set forth a theory that to this day is subjected to a similar degree of critique and debate to that in the early 20th century. While Taylor’s ideas were evidently influenced by the works of earlier researchers, it is he who is credited as the â€Å"father† of the scientific management movement (Jeacle, 2004, p. 1164). As such, scientific management itself is synonymous with Taylor to the extent that it is commonlyRead MoreMcdonald s : A Successful Organization1266 Words   |  6 PagesMcDonald’s is a prime example of a successful organization which has stood the test of time. The company was founded in 1955 by Ray Kroc and Richard McDonald ( "Our History McDonald’s†) As a child I was drawn to McDonald’s due to the popular toys that came with a Happy Meal. Fast-forward to present day I now understand how the company has not only survived but remained successful and loved by millions. Visiting McDonald’s I was able to witness their day to day operations, structure and the processRead MoreOperations Management : Mcdonald s Marketing Management1435 Words   |  6 PagesIntroduction 3 About McDonald’s 4 Process of McDonalds 4 Operations management 5 Operations managers 5 Operation strategy of McDonald’s 5 Pricing strategies of McDonald s 6 Innovation at McDonald s to improve operations and services 7 Inventory management 8 The Just-in-Time (JIT) Approach 9 Just- in-Time (JIT) Approach in McDonald’s 9 Advantages and benefits of JIT approach 10 Capacity management 11 Capacity strategies 11 McDonald s capacity strategy 11 Quality management 12 Quality management strategiesRead MoreMcdonald s A Fast Food Restaurants Essay1607 Words   |  7 Pages‘Drive-Thru’. In today’s modern society, one thing people seem to be short of is time. We go in restaurants and literally expect ‘fast’ food. Restaurants like McDonald’s have developed ways to decrease the amount of time for which people have to wait for food; thus catching the attention of many Americans going about their day with limited time. McDonald’s developed innovative ways to configure the methods for which its food should be made. Their developments are what have placed them in the top spot, whereRead MoreThe Application of Scientific Management in Today’s Organisations1749 Words   |  7 PagesThe Application of Scientific Management in Today’s Organisations INTRODUCTION â€Å"The principle object of management should be to secure maximum prosperity for the employer, coupled with the maximum prosperity for the employee†¦Ã¢â‚¬  (Taylor, 1911, p.9) With those evocative words, Frederick W. Taylor had begun his highly influential book; â€Å"The Principles of Scientific Management† indicating his view regarding management practices. As one of the most influential management theorists, Taylor isRead MoreThe Importance Of Management At Mcdonald s And Google Essay1600 Words   |  7 PagesIn what ways are management of companies different or how are they similar to one another? And what is the importance of management in how a company runs nowadays? Many of us question about why knowing the history of management is important to Managers? According to (Samson et al, 2012, Page 53) â€Å"A historical perspective provides a broader way of thinking; a way of searching for patterns and determining whether they recur across time periods.† In the history of management, many trends have appearedRead MoreManaging Flows Of Mcdonald s Essay1541 Words   |  7 PagesManaging flows of McDonald’s The process in the back office can be seen as using ‘just-in-time’ system (JIT), which means all the foods are produced at exactly when they are needed with perfect quality and no waste (Slack at el., 2011). When orders are displayed on an electronic board, staffs begin to reprocess the processed foods like bread and beef to finished foods using specialized equipment and standard procedures immediately. This means maintaining quality while controlling the time in production

Nietzsche versus Gandhi Essay - 1378 Words

Friedrich Nietzsche and Mahatma Gandhi, two mammoth political figures of their time, attack the current trend of society. Their individual philosophies and concepts suggest a fundamental problem: if civilization is so diseased, can we overcome this state of society and the sickness that plagues the minds of the masses in order to advance? Gandhi and Nietzsche attain to answer the same proposition of sickness within civilization, and although the topic of unrest among both may be dissimilar, they have parallel means of finding a cure to such an illness as the one that plagues society. Nietzsche’s vision of spiritual health correlates directly with Gandhi’s image of industrialism and the self-sufficiency. This correlation prevails by†¦show more content†¦Gandhi claims that â€Å"passive resistance, that is soul force, is matchless†¦ How then can it be considered a weapon of the weak?† (Gandhi 49) By Gandhi’s standards, it cannot be conside red weak if standing up against laws that are disliked; those that are truly weak attempt to find the answer behind brute force. Gandhi claims that â€Å"passive resistance cannot proceed a step without fearlessness† and strength of mind. By this standard, brute force, not passive resistance contributes to the sickness of civilization by being void of mental strength. The professional occupations of man contribute to the spiritual sickness of civilization. Nietzsche isolates the priests as the â€Å"most evil enemies† stating that their hatred is both â€Å"spiritual and poisonous† (Nietzsche 33). The reason for such a lustrous claim is that Nietzsche believes that priests are responsible for influencing the decisions of the general public, brainwashing the masses to blindly believe church doctrine. Nietzsche accuses the priests and Jewish population of creating a â€Å"radical revaluation of their enemies’ values, that is to say, an act of the most spiritual revenge† (Nietzsche 33-34). By reshaping and convincing the masses to believe as the church believes; the priests are contributing to the sickness of civilization. According to Nietzsche, priests do not allow people to think on their own and therefore lull them into a mindless state of blind acceptance. The sickness of civilization, asShow MoreRelatedNietzsch e and Gandhi, Society1414 Words   |  6 PagesFriedrich Nietzsche and Mahatma Gandhi, two mammoth political figures of their time, attack the current trend of society. Their individual philosophies and concepts suggest a fundamental problem: if civilization is so diseased, can we overcome this state of society and the sickness that plagues the minds of the masses in order to advance? Gandhi and Nietzsche attain to answer the same proposition of sickness within civilization, and although the topic of unrest among both may be dissimilar, theyRead MoreGodards Breathless Essay Questions1553 Words   |  7 PagesVanishree Gandhi Godard’s Breathless 4. In a world where there are no ultimate reasons for action, how does Michel find freedom to act and to live creatively? Why does Patricia, who shares Michel’s nihilistic world-view, draw the opposite conclusion from it? Why is she only capable of negative freedom expressed as independence in the course of the film? In the movie Breathless, written and produced by Jean-Luc Godard, is a French film about a thief named Michel Poiccard, who spends his time in Paris

Targeting Newspapers and Efficiency †Free Samples to Students

Question: Discuss about the Targeting Newspapers and Efficiency. Answer: Introduction: A market entry is a strategy which has been planned by organization regarding delivering services or goods in target market. It is an element to enter in a new market or manage contracts. Segmentation, targeting and positioning is considered as strategic approach in modern marketing. The model of STP is useful when building marketing communications plans since it facilitates to market developers to get engaged with audience and deliver products and services to them. The DV8 Leather Company is the Australia Company. It deals with supplying and manufacturing leather. It is the company which has been provided its services outline. It is the company that launching its products to the market of Australia and along with that it tries to penetrate the worlds international market. It is the new technology for selling of leather vests, therefore it is necessary for DV8 Company to make plan before entering into new market. There are number of ways in which company can enter in foreign market to do business. There are number of market entry options such as licensing, joint venturing, franchising, outsourcing, acquisition, direct exporting, global partnering, piggybacking, turnkey projects or buying a company. These options are regarding market entry options. It is important for the leather company to analyze the market options in a perfect manner before applying any marketing strategy option (Mooij, 2013). It has been evaluated that among market entry options, direct exporting will be effective for DV8 Leather Company. It is not possible for company to enter in new market applying same theory or strategy. Direct exporting may be the most appropriate option or strategy for in single market while in another DV8 leather company need to focus on joint venture and in another company may choose different options of marketing entry options. There will be various factors which may affect the options of marketin g strategy such as tariff rates, cost of marketing and transportation and the level of adaption of product required. These factors can enhance the cost to be expected the increase in sales will balance these costs effectively (Winchester Lees, 2016). Directing exporting is the approach to sell directly products and services in to the market without getting help from any person. It is the approach which would be implemented after planning sales program of the company. Company established sales program and turns to distributor for the purpose to represent them ahead in the market. Agents and distributors are selected by organization to promote the business ahead and that is why they became familiar with the organization and represented interests of the company. DV8 Leather Company can prefer this market entry options to enter in the international country. To follow this approach, DV8 Leather Company needs to accept certain procedures. Sue to direct exporting DV8 would be able to recognize that who is the customers of it. Joint ventures are an individual term of partnership that includes the creation of a third managed company which is independently. It is the process which is known by 1+1=3. It enhances the interest of the company to involve in it, two companies concur to work together in a market, it can be geographic or product, and build a third company to undertake this. In this market entry strategy, partner are equal liable towards profit or loss (French, 2017). DV8 Leather Company can choose this option by involving company as a partner. Sony/Ericsson Cell Phone is the worth example of joint venture market strategy. Partnering is important while entering in to foreign markets and it has been analyzed that in some part of the country it is considered as mandatory. Partnering is not limited; it can be form from easy co-operating marketing arrangements to a sophisticated strategic alliance. It is very useful strategy in those markets where partners of company are belonging to different culture; it will be helpful to bring the knowledge of local market (Moroko Uncles, 2010). Directing exports for DV8 Leather Company Directing exports will be suitable marketing entry options for DV8 Leather Company. It is the option which allows company to know that the customers of this company are. It has so many advantageous forms such as the belief of customers will enhance when they get to know the direct dealer of tier products. Customers will be able to direct approach without getting any barrier and provide the feedback about the services of the DV8 Company. Company gets slightly effective preventions of trademark, copyrights and patents. DV8 Leather Company will be able to get engaged in the process of export. All transactions can be controlled easily and the possible chances of disloyalty will be decreased (Foedermayr Diamantopoulos, 2010). As the business of DV8 Leather Company will reach at international level through directing exports, it will bring great flexibility to enhance or redirect the efforts of marketing. DV8 leather company can easily expands it business by hire an export sales manager, e stablish a separate department of export, setup a sales subsidiary of exports and form a foreign sales branch. Hiring of Export sales manager is a simplest form to expand its business through directing exports, export sales manager leads all activities regarding all export activities. If company establishes a separate department of export, is widely self contained and operates without any restriction of the operations of domestic. Export sales subsidiary will separate DV8 Company from the rest of the organization. A foreign sales branch is not a legal organization. It is a branch which is able to handle the sales, promotional efforts and distribution with the help of geographic area and sells to a target customer of an organization (Tansel, 2015). Every coin has two aspects; one is positive and another is negative. The disadvantages of DV8 Leather Company are that company need to be financially more strong. It is the approach which takes a lot of time to implement. It is important in this approach to build a cultivate customer base. At every level company needs to take all responsibility at its behalf. It can be implemented by hiring export sales manager, but it is required for DV8 Company to get updated of all activities which is not possible every time. In the term of expanding business or bringing flexibility in the business, this approach will not be suitable. The most disadvantage form of direct exporting is that company need to more logistic in the term of handling all the transactions. Apart from that the disadvantages of direct exporting larger material from DV8 Leather Company can be greater initial outlay, larger risks, difficultly in maintenance of stocks, higher cost of distributions, dependency on distributors and greater managerial ability (Surdu, Mellahi Glaister, 2015). Potential market segments Market segmentation is the process in which broader range of groups is classified as per their interest and demand. In this element existing and potential customers are involved in to subgroups of customers which are based on some type of characteristics. The potential market segments for DV8 Leather Company can be psychographic segment, demographic segment, use based segment, benefit segment and behavioral segments. DV8 Leather Company will be chosen direct exporting option of marketing entry option. The products can be bought by youth because it provides the leather product which is able to become a great attraction in the view of youth. Geographic: potential customers of DV8 Leather Company are in a local state or a national marketplace segment. Geographic segment is crucial for Leather Company as it tries to enter in international market by direct exporting. Business need to recognize the specific boundaries within which it will do business (Laufs Schwens, 2014). Demographic: potential customers of DV8 Leather Company are recognized by criteria such as religion, gender, race, marital status, occupation, income level and educational level. A target market of DV8 Leather Company would include certain factors such as number of employees, varieties in products, customer size and annual review. Psychographic: it has been analyzed that number of business offers products on the basis of attitudes and beliefs of target customers. It can be distinguished as per consumer market and business market. In the term of consumer market, life style, trendy, status, hobby, fun seeking and social responsible covers consumer market. Business market involves innovative, employee relation, conservatives and industry leader. Behaviorist: products and services are consumer for a variety of reasons. It is important for DV8 Leather Company to determine what those reasons are. It can be loyalty, cost and brand. It is the approach which involves number of questions in it such as reason for purpose, amount of service or products purchased, taken time to make a decision to purchase and number of times of purchasing (Wang, Bronevetsky, Beaumont, Stadler, Bao, Smith Chapman, 2017). Strategic approach The strategic approach is a process of planning to achieve a goal of an organization by elaborating its strategy, directions and making decisions. DV8 Leather Company should be specific about the strategic approach. Strategic approaches are being used by DV8 Leather Company are internally driven organization, customer driven organization and market driven organization (Baker, 2014). DV8 Leather Company are internally driven, which shows that their strategy is driven by what they have done in the past. It has the weak point as well that the in-house employees are not anticipating amendments that are happening in the market place (Schlegelmilch, 2016). Customer driven organization is the organization which main focus has on issues of customers and they try to close the issues by listening them carefully. The weakness of this approach is that this approach finishes up trying to be all rules and things to all people. It is last approach of strategic approaches which demonstrates the targeted market in which they will serve their services and how they will add value. It will help to understand the growth of an organization (Fund, Shahsavari, Panwar, Erkip Rangan, 2016). DV8 Leather Company deals with aviators bags, caps, belts, customer leather, leather belts and wrist braids. It has been analyzed that the population of youth in Australia is good enough. The target market of DV8 Leather Company should be focused on custom leather because it specializes in custom leather. Buffalo leather waist, cow hide bikers waist coat, oil keep bikers vest, kangaroo whip laced biker vest and custom made bike seats are some products of DV8 Leather Company. Company should focus on youth of the Australia. This is the generation which is most interested in sports adventure and trendy things. Psychographic segmentation is mainly observed in this report in the term of DV8 Leather Company. It is the target segment of DV8 Leather Company because it distinguishes the market according to the lifestyle of customers. Customer gets high quality of leather material with reasonable rate in the variety. It considers the variance of potential effects of buying behavior such as att itude, interest, activities and expectation of customers. Recommended positioning strategies Positioning refers the communication of essential benefits to the potential customers. DV8 Leather Company needs to make specific group for every products because it is not possible to available everything for everyone. For instance, athletic equipment makers make equipments for beginners and advanced player. DV8 Leather Company should manufacture leather products from child to old one by specifying groups. It should follow low price strategy along with high price strategy (Wirtz Lovelock, 2017). It should position itself as affordable options through selling low priced goods. It will be benefited to the company to make a high sales volume (Bernstein, 2014). High price strategy should be followed by company only in the condition of creating a perceived value. The distribution of its products should be done in high quality places. It will be encouraged positioning of the brand in the market because people will start to believe that these products are the top of the lines models and d esire them more. As it discussed that DV8 leather company will choose direct exporting marketing entry option so it is required to maintain its positioning for being loyal for target market. References Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Bernstein, J. S. (2014). Identifying Market Segments, Selecting Target Markets, and Positioning the Offer. InStanding Room Only(pp. 125-143). Palgrave Macmillan US. Bickhoff, N., Hollensen, S., Opresnik, M. (2014). Step 2: Strategic and Operative Marketing PlanningSegmenting, Targeting, Positioning. 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